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Understand the Whole Room.

People are never just one thing.

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Every person moves through relationships, environments, responsibilities, emotions, and moments that shape every decision they make.

 

Whole Room Research helps uncover that complexity so organizations, brands and creators we partner with can build products, services, and experiences that fit the realities and people of everyday life.

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Better questions begin with a better understanding.

Most research asks who someone is.

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We ask what makes them who they are - all of them and what surrounds them.

Because every experience enters a world that is already in motion.

 

When we understand the whole room, we make wiser decisions.

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Whole-Room Research
Whole-Room Research
Whole-Room Research
Whole-Room Research
Whole-Room Research

41.6%

Nearly half of studies intended to design for a specific audience didn't include that audience.

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*Source: Walenstein et al., The Use of Surrogate Participants in User Studies: A Literature Review, PeerJ Computer Science (2022). Systematic review of 725 user studies.

Whether you are here to participate or here to build something better, there is a room for you.

OPEN TO ALL 

Open Rooms

Join public research exploring how people think, learn, play, work, create, and live.

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Every room gives something back. Sometimes that is compensation. Sometimes it is knowledge, skills, early access, or meaningful insight.

Step Into An Open Room

INVITATION ONLY 

Closed Rooms

Invitation-only research for confidential projects, specialized communities, and organizations tackling complex challenges.

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Interested in future opportunities?

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Discover Closed Rooms

Whoever you are, you belong in the room.

Your voice helps shape the future of the organizations and experiences that impact everyday life. We honor that people are more than one thing and real life is just that real, connected and impacted. 

Child
Teen
Adult
Grandparent
Parent
Caregiver
Educator
Educator
Professional
Hobbyist
Customer
Patient
Community member
Employee
Stakeholder
Pet Owner
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Be a voice in the room.

Get notified when new rooms open. We only email you about research opportunities. Nothing else.

Thanks for submitting!

Let's help you reconnect to your actual room. 

Building Something?

We meet you where your room is. 

Whether you are launching something new, improving an existing experience, or trying to make sense of what comes next, we will help you understand the whole room before you move forward.

The best products do not begin with assumptions. They begin with understanding.

Whole-Room Research Participant Engagement Studies

Participant Engagement Studies

Dive into our variety of participant engagement studies that encourage meaningful interaction and feedback. Our structured approach ensures that every voice is heard, contributing to valuable insights for organizations and communities alike.

Whole-Room Research Custom Research Solutions Experience Research

Custom Research Solutions

Explore our tailored research solutions designed to meet the unique needs of our partners. We collaborate with organizations to craft studies that uncover critical insights and drive innovation, utilizing advanced methodologies and participant-focused strategies.

Whole-Room Research Community and Collaboration Product and Content Research

Community and Collaboration

Join our vibrant research community where collaboration thrives. We facilitate connections among participants and organizations, fostering an environment that values shared experiences and insights for collective growth.

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